What’s the difference between promoting conventional software and marketing a Web 2.0 hosted service? Eighteen months ago I would have said, “Not much.” A year and a half later I know the real answer. It’s “everything!”
I mentioned earlier that I was used to marketing big ($100k and up) software applications to Fortune 1000 corporations. Once [...]
Archive for September 2007
Small Business Trends Radio recently invited our CEO to their show for a discussion about eXpresso. During this interview, George describes how eXpresso is different than other online spreadsheet apps and gives a brief summary about how things got started. Mr. Langan also talks about how users can collaborate with colleagues, vendors, clients, and others [...]
The first Beta version of eXpresso finally put a tangible face on the concepts and ideas we all had argued about during hundreds of meeting hours. To a person, we were giddy with excitement at seeing our creation come to life. But reality soon extinguished our intense, yet shallow, infatuation; we knew it was time [...]
More businesspeople use Excel spreadsheets everyday than drink Coca-Cola, wear Nike shoes, or drive a car from General Motors. You’d never expect a principal in a Venture firm (who uses spreadsheets every day himself) to tell you the Excel market wasn’t big enough to justify investment. But he did. That’s why raising money to finance [...]
I have always been interested in how ideas are developed and how products get to market. I’ve read lots of books and articles about the founding of companies and the bios of accomplished people in business, politics, and life in general. The birth of eXpresso has been the most interesting story yet, and I’ve had [...]
