What Happens in Vegas… Ends Up in This Blog
Greetings eXpresso Fans! George and I have just returned from our trip to the Consumer Electronics Show in Las Vegas to collect our PC World 25 Most Innovative Products of the Year award. The award was presented at the Showstopers press event at the Wynn hotel.
I must admit that this was my first invitation to attend any event associated with the CES. Like most of us here at eXpresso, my background is in enterprise infrastructure software. I’ve worked with companies that provide relational type database access to mainframe data, rapid application development tools and C++ code defect analysis. (These are just the really sexy ones.) Needless to say, products like these have little appeal to people outside of enterprise IT and would never be of interest to a “consumer.” So, it was very exciting to have the opportunity to present eXpresso to a broad audience of press and analysts. Although they were really at the CES to report on new technologies and gadgets targeted for home use, it was no surprise that they were also interested in learning more about a universally appealing business product like eXpresso. Why? Because the line between “consumer” and “business” has become so fine that it might not even matter anymore.
It used to be that business technologies, from mainframes to productivity software, were purchased by people in the IT department who had this specific responsibility. This worked very well as long as everyone worked in the same building and had access to the same network infrastructure. However, the trend toward a more distributed workforce with people in multiple office and even home locations has changed the landscape of corporate technology and turned the people we used to call “end users” into business technology consumers. eXpresso is a perfect example. We don’t market to corporate IT departments, we market to everybody. If you use spreadsheets (and who doesn’t?), we want you to take a look at eXpresso.
So, I guess it is no surprise that we found ourselves at an event that featured a gigantic flat screen TV and a $50,000 bed. People who use spreadsheets have to sleep sometime.
eXpresso Press Contact:
Laura Baumgartner at SSPR
lbaumgartner@sspr.com
(847) 415-9341
