Adopting Social Technologies to Solve Pain
Did you know that Alexander Graham Bell did not invent the first phone? He actually invented the first two phones. The first phone was simply assembled parts until it connected to the second. Similarly, one might question, “Which sucker bought the first fax machine?” After all, a fax machine is only valuable when it can transmit to another. It has little to no value without the existence of others.
Social networks evolve in a similar way. The first person to use MySpace or Facebook didn’t get much out of it until others joined in. Social networks are built on the principle that the sum of the whole is greater than the sum of the parts. This is a fundamental aspect of Web 2.0 – also referred to as the social Web.
As a social application, eXpresso is about bringing people together to perform document collaboration in the context of business. The adoption curve of eXpresso follows much the same pattern as demonstrated by the above technologies. And as social technologies reach mass appeal, they become less about looking like the future and more about defining a better future.
At eXpresso, we are creating a future where people can collaborate on the same Microsoft® Office files at the same time. Once people use eXpresso, they wonder how they managed without it. The same can be said of other social technologies. Today, we could not imagine our world without phones, fax machines, or even social networks.
Thoughtful post full with insight. Keep up the good work!